About Us

Reculture emerged from a longing to rediscover our heritage.

Reculture is a clothing label founded by Hardik, who comes from a finance background, and Simran, whose roots lie in advertising. With Hardik’s grounding in numbers and structure, and Simran’s creative storytelling lens, the duo launched Reculture from a shared vision — to build a fashion brand that bridges India’s cultural heritage with contemporary living.

Reculture was born out of a simple observation: our generation is growing increasingly distant from Indian crafts and textiles. Despite India’s rich legacy of handmade fabrics and artisanal techniques, modern wardrobes often lack that connection to tradition. Reculture set out to change that — by blending timeless Indian artistry with minimalist, everyday silhouettes.

Each piece is carefully designed to feel personal and original. No two garments are the same — every creation celebrates India’s craft legacy while staying rooted in comfort, wearability, and mindful fashion.

With a deep commitment to sustainability, minimal waste, and intentional design, Reculture isn't just a label — it's a movement to re-culture how we see and wear Indian fashion.